As we head into Week 10 of the NFL season, the dynasty market continues to shift. With 9 weeks behind us, young players are emerging, veterans are seeing their values fluctuate, and disappointing performances are creating potential buy-low opportunities. Dynasty managers must determine which breakouts are sustainable and which players may have already reached their peak value.
That’s where our Dynasty Fantasy Football Market Changes series comes in. Each week, we examine players whose dynasty values are rising or falling and determine whether managers should buy, sell, or hold. Whether it’s investing in a young breakout star, selling a player at peak value, or taking advantage of a slow start, understanding market trends is key to staying ahead of the competition.
Heading into Week 10, we’re highlighting 5 players whose dynasty values are on the move and the best moves managers can make as we approach the second half of the fantasy football season.
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Dynasty Football Market Risers & Fallers: Week 10
Trending Upward
Bucky Irving | Running Back
Running back Bucky Irving has taken significant steps forward after a questionable offseason. Over the last 3 weeks, Irving has seen a massive increase in opportunities, recording at least 20 carries in each game. His workload began to increase when Baker Mayfield originally went down, and with Tampa Bay’s passing offense struggling to produce, the Buccaneers have continued to lean heavily on their running game. Irving has taken full advantage of those opportunities, scoring 6 touchdowns during that stretch. He is once again playing like a borderline RB1, similar to what we saw from him 2 seasons ago, and his dynasty market is trending upward.
However, there are still questions surrounding Irving’s smaller frame and injury history that could make this an ideal sell-high opportunity. I’m not overly concerned about the injuries, considering he has remained healthy in 2 of his 3 NFL seasons. As for his size, we’ve seen running backs like Kyren Williams overcome similar concerns and remain productive. My biggest concern is Irving’s dependence on a heavy workload to deliver elite fantasy production. In the 4 games where he has received at least 20 carries, Irving has averaged 22 fantasy points per game. When he falls below that threshold, his production drops to just 9 fantasy points per game. That’s a significant difference for a running back whose long-term workload isn’t guaranteed. If another dynasty manager is willing to pay a high-end RB1 price for Irving based on his recent performances, this could be the perfect time to sell high before his market cools off.
Jordan Love | Quarterback
Quarterback Jordan Love has been thriving in recent weeks, putting together impressive performances against Detroit and New England. Over his last 3 games, Love has thrown for over 900 yards, 8 touchdowns, and just 2 interceptions. He is currently on pace to set career highs in both passing yards and touchdowns. With the uncertainty surrounding Josh Jacobs, the Packers have been forced to change their offensive approach, ranking 5th in pass attempts per game this season after finishing 24th and 30th over the previous 2 years. Now that Jacobs is sidelined again, don’t expect Green Bay to move away from its pass-heavy approach anytime soon.
It’s hard not to be excited about Love’s dynasty outlook as he appears to be entering the prime of his career as a passer. With several elite fantasy quarterbacks struggling this season, Love has separated himself as one of the more reliable options at the position. His dynasty market should continue to rise if he maintains this level of production, especially with Green Bay leaning more heavily on his arm. For contending dynasty teams, there may still be an opportunity to acquire Love at a reasonable price before his value climbs even higher. Given his age, talent, and situation in Green Bay, Love has the potential to remain a high-end dynasty quarterback for years to come.
Check out all of our Week 10 Rankings: Flex Rankings | QB Rankings | RB Rankings | WR Rankings | TE Rankings | MOP Rankings
Trending Downward
Sam LaPorta | Tight End
Tight end Sam LaPorta has struggled to produce since returning from his bye week. Before the bye, LaPorta was averaging 12 fantasy points and 7 targets per game. Since then, those numbers have dropped to just 4 fantasy points and 4 targets per game. The emergence of Jameson Williams in the Lions’ passing attack has pushed LaPorta into the backseat when it comes to targets. Despite the decline in production, LaPorta continues to run routes on 78.9% of dropbacks, although his 16.1% target share remains below the elite level for fantasy tight ends.
LaPorta remains a buy-low option in the dynasty market despite his recent struggles. He is still attached to an elite Lions offense that can create plenty of scoring opportunities. While his rest-of-season schedule presents some difficult matchups for tight ends, LaPorta should still have opportunities to deliver boom weeks. Dynasty managers should take advantage of his declining production to acquire a talented tight end whose long-term upside remains intact.
Ollie Gordon | Running Back
Dolphins running back Ollie Gordon has struggled to produce over his last 2 games. Since returning from his bye week, Gordon has averaged just 3.7 yards per carry. With Miami now turning to Kyle McCord at quarterback, there are even more concerns about the overall outlook of this offense. Gordon’s dynasty value has started trending downward due to his recent struggles and being attached to the 2nd-lowest-scoring offense in the league. However, Gordon continues to dominate the backfield workload, averaging 20 carries per game. In fantasy football, opportunity matters just as much as talent, and Gordon is still getting plenty of chances to produce despite Miami’s offensive struggles.
This could be the perfect opportunity for dynasty managers to buy low on Gordon. The Dolphins have the most favorable rest-of-season schedule for running backs, which could help him turn things around. His recent struggles shouldn’t overshadow the potential he showed when he first took over as the starter. If Gordon is on another manager’s roster, now is the time to reach out and see if you can acquire him at a reasonable price. His declining market value could create an excellent buying opportunity compared to what managers were asking for him when he first emerged as Miami’s starter. With his heavy workload and favorable upcoming matchups, Gordon has a legitimate chance to rebuild his dynasty value down the stretch.
Kyler Murray | Quarterback
Kyler Murray‘s dynasty value could be heading toward a massive decline now that the Vikings have traded for Kirk Cousins, who is expected to take over as the starter for the rest of the season. Murray signed just a 1-year deal with Minnesota, meaning he will become a free agent in 2027. Murray will also turn 30 before next season, and he struggled to produce at an elite level despite playing under a strong coaching staff with talented offensive weapons. His passing efficiency has been concerning, completing just 36% of his passes under pressure and 61% against the blitz.
For rebuilding dynasty teams, Murray could become an intriguing buy-low target if his market value continues to fall. There is still enough talent for Murray to land another starting opportunity, even if it’s only as a bridge quarterback. Before his injury, he averaged 28 rushing yards per game and threw 4 passing touchdowns over his final 3 games. His rushing ability still gives him some fantasy upside if he lands in the right situation. While there is an opportunity to take advantage of his declining market, Murray carries significant risk, and dynasty managers may ultimately be better off avoiding him unless the price drops considerably.
Make sure to check out all of our Week 10 Fantasy Football Rankings and Analysis!
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